Airbnb For Work

This work was completed with the team at Airbnb in San Francisco, California.

Business travel often feels impersonal and stressful for everyone involved—travelers, travel managers, and hosts. Airbnb wasn't widely seen as an option for business travel, leaving a gap in the market for a more personalized, home-like experience.

To bridge this gap, we launched Airbnb for Work, targeting travelers, companies, and hosts. I created a new sub-brand, including a logo and visual system, that balanced professionalism with the unique, welcoming feel of Airbnb. We rolled out an OOH campaign in four cities, with marketing pages, improved UX/UI sign-up flows and an integrated “work-friendly” filter within the product.

Airbnb.com/Work became the central hub, educating users on how Airbnb can offer a reliable yet unique experience for business travel. The messaging aimed to humanize business travel, making it feel less like a chore and more like an extension of everyday life.

The launch was a success. Website traffic to airbnb.com/work doubled, and conversion rates increased—8% in Boston, 30% in New York, 22% in Chicago, and 12% in Portland. Within the product, the “work-friendly” filter was used by 15% of users searching for accommodations. The brand launch helped build awareness to position Airbnb as a serious option for business travel while maintaining its core brand identity. We successfully redefined business travel to feel more like home, no matter where work takes you.